The UK’s fastest-growing beer brand needed an integration partner it could rely on.
Enter HighCohesion.
The Snag
Hawkstone's rapid growth highlighted the need for a stronger tech stack to support its ambitions. By January 2023, the brand had moved from Squarespace to Shopify and partnered with Sunday Times Wine Club as its 3PL.
However, this was the 3PL’s first Shopify integration, with no out-of-the-box solution available. The warehouse was set up for rigid wine shipments, while Hawkstone’s customers ordered beer, crisps, glassware, and more in varied quantities — creating a complex data mismatch between Shopify and the 3PL’s SAP ERP system.
Referred by Shopify agency Pluro, HighCohesion stepped in to bridge the gap. We worked closely with Hawkstone and Pluro to build a flexible, custom integration that resulted in a smooth Shopify launch and a system ready to scale.
The Project
HighCohesion streamlined Hawkstone’s operations by translating complex Shopify order data for the warehouse. While customers shop as usual, HighCohesion’s Control Panel customises order data for smooth picking and packing.
We also enhanced order visibility and enabled real-time inventory syncing through an AirTable inventory management system. This automatically calculates stock levels across all formats — bundles, mixed selections, limited editions, and pre-orders — preventing over-ordering and improving the customer experience.
Ultimately, HighCohesion bridged the gap between systems that wouldn’t otherwise connect, empowering Hawkstone to scale without tech limitations.
The Results
Data-driven Fulfilment: Custom data translation ensures smooth picking, packing, and shipping from the warehouse.
Live Stock Syncing: Real-time syncing with AirTable automatically calculates stock levels across all product formats, preventing overselling.
Set up for Success: Connecting Shopify with the 3PL and inventory system enables systems to work together despite no native compatibility.
“HighCohesion has been a great partner. They not only understand the complex requirements in our business but are also able to keep pace with one of the UK's fastest-growing companies while challenging us on the best possible solution architecture.
Their agility and ability to deliver mean that we don’t have to compromise on customer experiences, growth initiatives, or product range.
Besides the key bolts and nuts of translating order data from Shopify to SAP, HighCohesion has also helped us improve our internal routines and processes, inventory management, and optimise our overall tech stack and how it all integrates.
HighCohesion's highly stable and effective platform means we can deliver delicious Premium British Lagers, Ciders, and Vodka to consumers in as little as 24 hours from order placement to delivery and ready for consumption.”
