HighCohesion was there when HERA needed a quick, high-quality integration ready for international growth.
The Snag
HERA’s ‘spray-on’ skinny jeans became an instant sensation, worn by celebs like Lewis Hamilton and Hailey Bieber, driving a surge in orders.
By 2021, the brand was acquired by Paul Richardson, with Holly Beadle (CEO) and Georgia Streeton (CBO) leading its evolution into a full fashion line with global ambitions.
Rapid growth highlighted the need for robust tech integration.
Despite a strong relationship with their 3PL, rising order volumes demanded an upgrade — and fast.
With peak season approaching and limited in-house tech resources, HERA turned to HighCohesion for a rapid, reliable integration empowering the brand to scale internationally with confidence.
The Project
Partnering with Bleckmann as their new 3PL set HERA up for confident growth, backed by reliable operations and tech. HighCohesion worked closely with the team to define an MVP, focusing initially on essential integrations to meet tight deadlines.
Leveraging our experience with Shopify and Bleckmann, we designed, built, and launched the solution in just four weeks, with two weeks for final testing and the 3PL switch.
We also worked closely with our valued partner and advisor to HERA, Whānau, using their deep operational knowledge and longstanding relationship with Bleckmann to further hone that MVP.
The Results
Future-Ready Tech Stack: We built a flexible foundation to support HERA’s ambitious international growth plans.
Simplified Solution: We guided HERA to an MVP that met their immediate needs, avoiding unnecessary early-stage complexity.
Flawless Go-live: The HERA team reported no issues after go-live, with smooth order, shipment, and inventory management.
“We are extremely proud to be partnering with Bleckmann and feel very honoured to be alongside some of the best brands in the industry.
Thank you so much to the team at Bleckmann for making this transition so smooth, you really are leaders in the industry.
But this move couldn't have happened without HighCohesion.
Thomas Jackson and the rest of the team have been on it from the very first conversation we had, all the way through to making the integration possible.
We had a great experience all around. It was great to be surrounded and supported by experts in their field and HighCohesion were very much part of that.
We’ve also taken inspiration from your launch checklist spreadsheet for our new product sale launches as we were so blown away by it.”
