After a failed launch, Adanola turned to HighCohesion to integrate the tech stack it needed to succeed
The Snag
Adanola’s become a cult brand. It processes tens of thousands of orders monthly and is stocked by Harrods and Selfridges.
Despite rapid growth, it stays committed to sustainability — producing in small batches, using 100% recyclable packaging, and offsetting carbon emissions.
However, scaling up brought challenges.
A failed back-end launch caused inefficiencies, stock visibility issues, and a broken returns process, frustrating customers and straining its community.
Adanola had the vision, products, and loyal following — but needed a reliable tech stack that could handle its success.
The Project
Rather than trying to right the wrongs already in place, we started with a clean sheet. Our intense Solution Design process unravelled the errors and helped catch fundamental inefficiencies.
Stock status was our first target, as we made sure the data flowing into Adanola’s WMS Peoplevox was timely and precise.
Next up was Adanola’s returns process.
By properly integrating Aftership, HighCohesion helped Adanola regain complete control of stock entering back into the system and automated the process to save time and money.
Furthermore, we enabled lighting-quick and dependable currency conversion across Adanola’s global Shopify stores to eliminate inaccuracies across the orders and returns process.
The work took less than six months, culminating in a meticulous build and test period before a three-day launch process that left absolutely no stone unturned.
The Results
Accurate stock management: Adanola now has far greater visibility over its stock, which means fewer oversold items.
Data confidence: With new-found confidence in the data flowing through its channels, staff can spend less time manually sorting problems.
Happy community: No more out-of-stock frustrations or chasing up missing orders.
“Working with HighCohesion has been excellent.
They not only delivered an exceptional project, but they also surpassed expectations in terms of the benefits they brought to the table. Their professionalism, expertise, and collaborative approach truly made them a pleasure to work with.
HighCohesion had a true dedication to understanding our needs and objectives from day one, and they took the time to dive into our business processes to ensure that their proposed solutions were tailored specifically to our requirements. As a result, we see remarkable improvements in our operational efficiency.
As a team, HighCohesion stood out very positively, by almost becoming an extension of Adanola’s in-house team. They worked closely with us and always kept an open communication route and willingness to listen to our ideas.
Throughout the project, HighCohesion exhibited unwavering professionalism and reliability by keeping us informed on progress, and proactively tackling any challenges.
In short, working with HighCohesion has been a transformative experience for Adanola. Their expertise, collaborative approach, and dedication to delivering results have made them an invaluable partner.”
